Jesse Einfalt

Jesse Einfalt

Director of Engineering · AI Platforms and Analytics
Quantum Metric · Dallas–Fort Worth · remote

I lead three teams and 11 engineers at Quantum Metric, reporting to the CTO, on the analytics UI and the query layer our agentic AI runs on. I led the extraction of a decade of business logic from that UI into a canonical query layer, so the product, our API and our agentic AI product build on the same definitions instead of each reimplementing them.

Not a screenshot. curl jeinfalt.com really returns that, /llms.txt is the long version, and the MCP server is live — so an agent reading on your behalf gets the same answers you do.

What I've built

10 years
of business logic, freed from the UI

Getting a decade of business logic out of the UI

Our analytics UI held ten years of business logic: how a metric is really calculated, which rules apply to which customer. An AI agent cannot reach logic welded into a UI, so it reimplements it badly and then confidently gives a different answer than the product does.

I steered and architected the work to distil that logic into a canonical query layer, shipped in increments rather than as a rewrite. We went canonical-only, with no fallback to the old path, so every gap failed loudly and set the next increment instead of quietly answering differently. The UI is one consumer of the layer, alongside our API and our agentic AI, which runs existing dashboard cards directly as steps in its workflows. Same definitions, same answer, whoever is asking.

Before a three-week break, I handed the team an initiative's worth of tickets, one document with the architecture and plan, and a chat bot seeded with the plan and my reasoning behind it, so they could answer their own questions while I was out. The step that moved dashboard cards onto the layer shipped while I was away, the headline of my catch-up notes when I got back. The team didn't need me in the room, and that's the part I'm proudest of.

The full story →

2 → 14
a team I hired

Building a team from two people

I joined Quantum Metric in 2019, when it was about 100 people. Over the next few years I grew the quality team from 2 to 14, hiring twelve of them myself, while engineering went from around a dozen engineers to more than 55.

I also started engineering's first internship program. Seven of eight interns were hired full-time, and today they're senior or staff engineers. Most of the twelve engineers I hired have since been promoted, and one who started as a manual tester now leads a team.

10–20×
releases a day

From release all-nighters to shipping all day

I started my career in customer support, dreading releases that shipped every couple of months and broke something every time. I spent the next five years fixing that from the inside: as a product owner, a test automation developer, then a developer.

At Quantum Metric I led the team that built the E2E UI test suite (web capture, iOS and Android SDKs, platform services) that let about 30 developers release 10–20 times a day, plus load tests that simulated up to 3 million sessions an hour for a single client.

The full story →

How I run an org

Every seat on the team

I started in onboarding and customer support and have since sat in almost every seat on a software team. It's why I care as much about the person filing the bug as the person fixing it.

  1. 2024–now
    Director of Engineering · Quantum Metric
  2. 2023–24
    Senior Software Engineering Manager · Quantum Metric
  3. 2023
    Senior Technical Project Manager · Quantum Metric
  4. 2019–23
    Software Quality Engineering Manager, then Senior · Quantum Metric
  5. 2018–19
    Software Developer · Church Community Builder
  6. 2017–18
    Test Automation Developer · Church Community Builder
  7. 2016–17
    Product Owner / Scrum Master · Church Community Builder
  8. 2014–16
    Onboarding & Tier III Support · Church Community Builder

Full résumé →

Writing

All writing →

Off the clock